Roxie:

Smarter Pet Wellness, Right When You Need It

Roxie is an AI-powered pet wellness app built to help owners assess symptoms, track health, and connect with 24/7 vet support. Designed during my Product Management course, I led strategy, research, wireframing, and testing alongside a small team. The goal? Help pet parents feel more confident and supported, anytime.

Year
2024

The Problem

Many pet owners—especially new or anxious ones—feel overwhelmed when their pets show unusual symptoms. They lack instant access to trusted information or emergency support. Roxie was designed to close that gap by offering fast, personalized care in one simple app.

My Role

  • Defined product scope and MVP

  • Conducted user research and interviews

  • Co-created customer personas

  • Wireframed user flows and features

  • Led user testing and synthesized feedback

  • Tools used: Figma, Canva, Google Forms, Excel

What Users Told Us

Through user interviews, we uncovered three main needs:

  1. Instant answers when symptoms show up

  2. Emergency vet access any time of day

  3. A single place to manage pet health and history

These insights shaped our feature prioritization and MVP scope.

The Solution

We created a centralized app with three core features:

  1. AI Symptom Scanner – Personalized guidance based on inputs

  2. 24/7 Telehealth Access – Book vet consults any time

  3. Health History Tracker – Log symptoms and monitor trends. These features give pet owners peace of mind and actionable next steps.

Prototype: See It In Action

You can explore our MVP prototype here -

👉 Roxie Prototype on Canva

User Testing: Testing & Feedback

We ran 5 key usability tests -

  1. AI symptom analysis

  2. Health history logging

  3. Multi-pet profile setup

  4. Emergency alerts

  5. Overall navigation - users loved the emergency alerts and found the symptom tracker helpful. We improved onboarding and added data visualization based on feedback.